The 100% Indexation Breakthrough For over a year I’ve been testing a simple structural ratio which yields 100% indexation rate. As an indexation nerd, I am compelled to make the distinction between indexed and served. They are two separate sub-systems in the Google...
The “Average Answer” Based on a Legacy System Last week I began a conversation with Gemini about duplicate content on websites and the conversation took me to a new place understanding LLMs. I feel like the brother-in-law in Field of Dreams when he went...
Horizontal Topical Measurement My Helpful Content analysis theory began with two years of indexation testing data and it revealed there was some horizontal topical measurement between the pages on the domain. The more topical variance, the less the indexation rate....
How a Table of Contents Feature Triggered the February 2026 SERP Collapse In early February 2026, the search landscape didn’t just shift; it fractured. Within 72 hours, thousands of high-authority domains witnessed a precipitous collapse in visibility, sparking an...
