The “Thriving” Spam in 2026 In March 2026, as Google’s Core and Spam updates tore through the search results, a startling field observation emerged in the aftermath: a five-year-old “Fake Local News” site was not just surviving the volatility,...
The “Rented” Visibility Trap What the Scrunch Data Actually Reveals About Citation Decay In March 2026, the Scrunch study of 3.5 million AI citation events revealed a “brutal” new reality for the industry: the average AI citation loses 50% of...
The “Brutal” Reality of AI Search in 2026: The VizzEx ADC Assessment In March 2026, Chris Long of Nectiv shared his observations of changes Chat GPT has brought to search by how “It evaluates WAY more sources + looks for trust/authority signals.” Our industry is...
I’ve been studying the process of the indexation of content into Google’s indexation system for almost five years with nearly daily indexation tests confirming the first (html) and second (javascript rendering) pass of content through the system. Part of that process...
The AI Authority Illusion: When Statistical Averages Mimic Expertise VizzEx Research Artifact | Ref: VZX-AAI Definition: The AI Authority Illusion is a phenomenon where Large Language Models (LLMs) misattribute “Established Authority” to high-volume...
