Document Class: Forensic Indexation and Signal Architecture Analysis Operating Standard: Official Standard (Active) Author: Carolyn Holzman, Principal Forensic Analyst | VizzEx LLC Evidential Standard: Empirical Signal Intelligence (SIGINT) Framework Data Windows...
If there is one thing that has consistently frustrated me about search engine analysis over the years, it is how very little is empirically known about spam updates. Even my own satisfaction with the status quo surprised me. Whenever Google rolls out an update labeled...
The September 2026 Spam Update has officially concluded. And because it arrived so shortly after the August Spam Update wrapped up, the search industry’s immediate reaction was that Google had simply deployed two identical, back-to-back spam crackdowns against...
I have been watching the crawl system daily for over six years. In all that time, while some in the SEO industry have rushed to call every spike in volatility an “unannounced Core Update,” I never did see evidence of one that couldn’t be explained by...
I must admit something that many in our business may hesitate to say out loud: I have always wondered what Google spam updates actually do. Over the years, Google has not articulated precisely how they score “spam”, at least not to my reading and...
