Our Research
Original research specifications from the VizzEx Strategic Research Hub, led by Carolyn Holzman — versioned, citable, and built to serve as primary sources for practitioners navigating the AI search era.
From Guesswork to Architecture: How to Take Control of Your Google Classification
The HCU research says something uncomfortable: "It's not WE who determine whether our topics are on-point or not, it is Google." Classification happens to you. You publish, hope, and wait. Google decides what your site is about. But here's what the research missed —...
VizzEx vs. Link Whisper: Why Not All Internal Links Are Equal Anymore
VizzEx vs. Link Whisper: Asking the Right Question First Everyone researching internal linking tools eventually lands on the same comparison. VizzEx or Link Whisper? Which one should I buy? But here's the thing—that's the wrong question. The right question is: What...
Horizontal Blog Analysis: See Your Content the Way AI Sees It
You've optimized your blog posts. Keywords researched. Miseta descriptions written. Schema implemented. And yet, when your ideal customers ask AI about problems you solve, someone else gets cited. What's going wrong? The answer lies in how you're analyzing your...
What Is Semantic Content Analysis?
The Missing Layer Between Great Content and AI Discoverability You've spent years building your expertise. You've published dozens, maybe hundreds, of blog posts. You know your stuff inside and out. But here's the question that should keep you up at night: Can AI...