I must admit something that many in our business may hesitate to say out loud: I have always wondered what Google spam updates actually do. Over the years, Google has not articulated precisely how they score “spam”, at least not to my reading and...
If you have been following Microsoft’s aggressive integration of Copilot, you already know that the architecture of AI search has shifted beneath us. We are no longer in a world of simple keyword retrieval, where an AI crawls a page and summarizes a snippet. We are in...
The New York Times recently published a diagnostic of Google’s AI Overviews that confirms the exact “Signal Crisis” VizzEx was engineered to solve. The 56% Grounding Gap: What the New York Times Data Really Reveals The data is startling: While Google’s...
How a Fake Local News Site Tripled Traffic During Google’s 2026 Spam Update In March 2026, as Google’s Core and Spam updates tore through the search results, a startling field observation emerged in the aftermath: a five-year-old “Fake Local News”...
The “Rented” Visibility Trap In traditional search, if you did the work to rank a page on Google, that ranking would often sit there for months or even years. You felt like you owned that real estate. Generative search engines and AI citation layers do not...
The “Brutal” Reality of AI Search in 2026: The VizzEx ADC Assessment In March 2026, Chris Long of Nectiv shared his observations of changes Chat GPT has brought to search by how “It evaluates WAY more sources + looks for trust/authority signals.” Our industry is...
